In 2023, Georgia is set to host the world's biggest tourism exhibition in Berlin, known as ITB Berlin. This event is where the future of travel is created, robust business connections are formed, and individuals from all over the world come together to share their future plans. This event is also where important decisions are made.

Svaneti, which is the mountainous gem of Georgia, will be an essential part of this significant event in Georgia's exhibition space.

In order to promote adventure tourism on a worldwide level, the Svaneti Destination Management Organization, known as "Shan-Land," will be presenting 4 tourist concepts with the support of the European Union, Sweden, and Austria. These concepts include:

- Hiking Festival "Highlander Georgia/Svaneti" on March 7, 2023, from 14:00-14:30 in the presentation space.

- Adventure Impressions of Georgia and Svaneti Guide on March 8, 2023, from 14:00-15:00 in the presentation space (in collaboration with the USAID Economic Security Program).

- Adventure offers from Svaneti Destination Management Organization from March 7-9, 2023, in the exhibition space.

- “Svaneti Guidebook” on March 9, 2023, from 14:00-14:30 in the presentation space.

All partners and interested parties will unite around Georgia's unique approach - "Infinite Hospitality!"

The ITB Berlin exhibition space of Georgia will take place from March 7-9, 2023.